This is one of four television ads sponsored by the Council of Atlantic Ministers of Education and Training (CAMET) to promote a broader understanding of what literacy means.
In this ad, several people are asked what they think literacy is. In response, they talk about how literacy includes the skills needed to get an education, find a good job, and live life to the fullest.
A more skilled workforce means better jobs and a stronger economy
This brief video is one of a series of television ads developed to promote awareness of literacy. This ad specifically focuses on the economic boost that a more skilled workforce gives the economy.
The ads were sponsored by the Council of Atlantic Ministers of Education and Training (CAMET).
This is one of a series of four television ads sponsored by the Council of Atlantic Ministers of Education and Training (CAMET) to promote a broader understanding of what literacy means.
In this ad, a woman asks whether literacy affects families. In response, a young father explains that literacy skills will allow his children to move forward with their lives.
A more skilled workforce is a more competent, efficient workforce
This short video is part of a series of television ads developed to promote the idea that literacy encompasses a broad range of skills.
This ad focuses specifically on the importance of literacy for companies and features a businessman explaining that literacy skills are vital for ensuring that his employees can use modern technology.
