Literacy – it means more than you think [Video - 0 :15] (2011)

A more skilled workforce is a more competent, efficient workforce

This short video is part of a series of television ads developed to promote the idea that literacy encompasses a broad range of skills.

This ad focuses specifically on the importance of literacy for companies and features a businessman explaining that literacy skills are vital for ensuring that his employees can use modern technology.

The ads were sponsored by the Council of Atlantic Ministers of Education and Training (CAMET).

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Added: 
2012-10-03
APA citation
Council of Atlantic Ministers of Education and Training (CAMET). Literacy – it means more than you think [Video - 0 :15] 2011. Web. 24 Nov. 2020 <http://en.copian.ca/library/multimedia/camet/workforce.htm>
Council of Atlantic Ministers of Education and Training (CAMET) (2011). Literacy – it means more than you think [Video - 0 :15]. Retrieved November 24, 2020, from http://en.copian.ca/library/multimedia/camet/workforce.htm
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