A Happy Media: Using Public Relations to Meet Your Outreach Needs (2000)

This document is based on a half-day workshop presented at Community Literacy of Ontario’s annual general meeting in October 2000. The authors have included seven exercises to help organizations identify their target audience and decide how to reach that audience through mass media.

Topics covered include recognizing the role of the media in an outreach strategy; understanding the criteria for selecting and approaching media; developing a good press release; and preparing spokespeople for media exposure.

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Added: 
2013-02-14
APA citation
Community Literacy of Ontario (CLO). A Happy Media: Using Public Relations to Meet Your Outreach Needs 2000. Web. 30 Sep. 2020 <http://en.copian.ca/library/learning/clo/happy_media/happy_media.pdf>
Community Literacy of Ontario (CLO) (2000). A Happy Media: Using Public Relations to Meet Your Outreach Needs. Retrieved September 30, 2020, from http://en.copian.ca/library/learning/clo/happy_media/happy_media.pdf
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