Pitch Perfect: Engaging employers in the essential skills dialogue - Knowledge Sharing Webinar [Audio – Duration 1:11:29] (2013)

This resource is based on a webinar hosted by the Office of Literacy and Essential Skills (OLES), Human Resources and Skills Development Canada (HRSDC), in February 2013. It contains both an MP3 audio file and a PDF file. Users can simulate the experience of webinar participants by listening to the audio file while viewing the presentations found in the PDF file.

The webinar’s content includes three components. In the first, Carla Snaith of the OLES policy office provides a brief introduction to Essential Skills (ES), and related labour market challenges and opportunities.

She also explains the choice of the term “pitch perfect” in the webinar title, noting that it is most frequently used to describe a musical performance having exactly the right tone or style. Similar attention to tone, along with sensitivity to the needs and concerns of employers, is essential in pitching proposals for workplace training.

The second part of the webinar features David Gyarmati, research director with the Social Research and Demonstration Corporation (SRDC), a non-profit organization that tests new policy ideas in real-world settings. He discusses UPSKILL: Essentials to Excel, a national demonstration project on workplace ES training that involves 1,300 workers in more than a hundred firms in the accommodations sector in eight provinces.

The project has been successful in recruiting employers, and in achieving and maintaining high levels engagement throughout the training period. Among the factors in that success are the use of a partnership model that seeks industry input into the recruiting of employers; the selection of training activities that are relevant to what workers do every day; and sensitivity to the needs of employers.

The third section features a presentation by Janet Lane, executive director of Literacy Alberta, on Work Up!, a model of ES practitioner training especially designed for community literacy and adult learning practitioners, and funded by OLES.

Literacy Alberta partnered with Alberta Workplace Essential Skills (AWES) on the project. Six experienced facilitators completed the training, which included more than 50 hours of paid practicum experience. Each trainee engaged an employer in his or her own community; performed a comprehensive needs assessment; analyzed the results of the assessment; negotiated the training with the employer; designed and delivered the training; and evaluated their results.

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2013-04-12
APA citation
David Gyarmati and Janet Lane. Pitch Perfect: Engaging employers in the essential skills dialogue - Knowledge Sharing Webinar [Audio – Duration 1:11:29] 2013. Web. 3 Jul. 2022 <http://en.copian.ca/library/learning/oles/pitch_perfect/pitch_perfect.pdf>
David Gyarmati & Janet Lane (2013). Pitch Perfect: Engaging employers in the essential skills dialogue - Knowledge Sharing Webinar [Audio – Duration 1:11:29]. Retrieved July 3, 2022, from http://en.copian.ca/library/learning/oles/pitch_perfect/pitch_perfect.pdf
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