Canada's Literacy Challenge: A Market Segmentation Analysis (2008)

The authors look at the way literacy levels of adult Canadians influence the country’s economic and social success. They analyse a variety of research materials, including Statistics Canada documents, showing that differences in literacy skills are associated with large differences in employability, wage rates, income, and reliance on social transfers such as social assistance. Adults with higher literacy skills work more, earn more, spend less time unemployed, and rely less on government transfers.

Literacy has also been linked to people’s physical health. Individuals with low literacy skills get sick more often, experience more workplace illnesses and accidents, take longer to recover, and die younger.

The authors note that investing in adult literacy upgrading would lead to economic benefits, including increased Gross Domestic Product (GDP), higher income tax revenues, and reductions in the number of welfare and employment insurance recipients.

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APA citation
ABC Canada Literacy Foundation. Canada's Literacy Challenge: A Market Segmentation Analysis 2008. Web. 3 Dec. 2022 <>
ABC Canada Literacy Foundation (2008). Canada's Literacy Challenge: A Market Segmentation Analysis. Retrieved December 3, 2022, from
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