Syncrude Canada Ltd.'s (ERIC) Program: Teaching the Skills That Enable Employees to Manage Change (1998)

Effective Reading in Context (ERIC), Canada’s first workplace literacy program, was launched by Syncrude in 1988. The program was so successful that it is used throughout Alberta, and in parts of Africa.

ERIC was developed by Syncrude in partnership with Keyano College in Fort McMurray, Alberta. The program was initially designed to enhance supervisors’ skills in reading comprehension, writing, numeracy, and the ability to deal with organizational change. However, Syncrude soon began offering it to all employees, and now makes it available to businesses, industry, unions, high schools, and communities throughout Alberta.

It has also been used in Zimbabwe as part of an entrepreneurial skills development project, and in Mozambique to develop offenders’ employability skills.

ERIC is customized for different groups according to their needs. In the first phase of the program, representatives of Keyano College get input from all stakeholders about the kinds of printed workplace materials with which they are most familiar, and develop a curriculum based on those materials.

In the second phase, the skills of all participants are assessed individually. Those who already have good reading comprehension skills are screened out, while those whose skills could use improvement are invited to take part in workshops.

In the workshops, participants are given samples of printed materials they regularly encounter in their jobs, and assessed on how well they can select the main ideas from these materials. They also develop study strategies they can use for other work-related training or in other areas of their life.

Afterwards, program evaluations are reviewed to ensure that skills learned are transferred into new areas.

Syncrude is one of the world’s largest producers of synthetic crude oil from oil sands.

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2013-12-10
APA citation
Kurtis Kitagawa. Syncrude Canada Ltd.'s (ERIC) Program: Teaching the Skills That Enable Employees to Manage Change 1998. Web. 10 Aug. 2020 <http://en.copian.ca/library/research/cboc/employability_skills/syncrude_canadas_ltd_eric/syncrude_canadas_ltd_eric.pdf>
Kurtis Kitagawa (1998). Syncrude Canada Ltd.'s (ERIC) Program: Teaching the Skills That Enable Employees to Manage Change. Retrieved August 10, 2020, from http://en.copian.ca/library/research/cboc/employability_skills/syncrude_canadas_ltd_eric/syncrude_canadas_ltd_eric.pdf
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