Special Money Matters broadcast for Financial Literacy Month, November 25, 2013 [Video - 59:13] (2013)

Hosted by ABC Life Literacy Canada

This document is housed on the VVC Network server.

This special broadcast was recorded at one of the campuses of George Brown College in Toronto, Ontario, to mark Financial Literacy Month 2013.

Hosted by Anthony Alfred, director of communications and marketing at ABC Life Literacy Canada, the broadcast focuses on the Money Matters program. Developed in 2011 by ABC Life Literacy, the Money Matters program sees volunteer tutors from the TD Bank Group go into community learning centres to teach numeracy and financial skills.

The host interviews a number of guests, including representatives of ABC Life Literacy Canada and the TD Bank Group; two George Brown professors; and a student who has taken the Money Matters program at the college.

As well, there is an interview with the team leader from the social return on investment (SROI) initiative at SiMPACT Strategy Group. She explains that SROI involves measuring the value of social outcomes that a program or initiative achieves.

For instance, her team has measured the value of Money Matters by assessing such values as the benefit to children whose parents have set up educational savings plans for them because of what they have learned in the program, or the benefit to employees from TD Bank Group who have volunteered as tutors. A conservative estimate suggests that every dollar invested in Money Matters has generated $2.21 in social value.

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Added: 
2014-02-05
APA citation
ABC Life Literacy Canada. Special Money Matters broadcast for Financial Literacy Month, November 25, 2013 [Video - 59:13] 2013. Web. 27 Sep. 2020 <http://www.vvcnetwork.ca/abc/20131125/>
ABC Life Literacy Canada (2013). Special Money Matters broadcast for Financial Literacy Month, November 25, 2013 [Video - 59:13]. Retrieved September 27, 2020, from http://www.vvcnetwork.ca/abc/20131125/
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