Plain English Campaign, UK (2002)

George and John talked about language and empowerment - giving consumers the information they need to run their lives effectively and safely. They gave examples of baffling communication, and explained why people use complicated language. They discussed some of the myths that surround the term "plain language" and showed how the techniques go beyond just crafting the words. Finally, they used case studies to illustrate the benefits of plain language - efficiency, profitability, precision, and consumer satisfaction.

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APA citation
George Maher and John Wild. Plain English Campaign, UK 2002. Web. 2 Jun. 2023 <>
George Maher & John Wild (2002). Plain English Campaign, UK. Retrieved June 2, 2023, from
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