Marketing Ourselves (2008)

A resource guide for Ontario's community literacy agencies

This document is a resource guide on marketing strategies intended for Ontario’s community literacy agencies. Community Literacy of Ontario created this guide as part of a project that it had undertaken in response to requests from the field for useful marketing strategies, tools and resources. As part of this project, Community Literacy of Ontario researched how programs are currently marketing their services; studied effective marketing and outreach in domains outside of literacy; and looked at best practices and innovative ideas in marketing and outreach. The goal of the project was to give literacy agencies tools to help them enhance outreach to adult learners, community stakeholders, partners and referral organizations.

This guide includes the following five sections:
1) Introduction
2) Marketing Circle
3) Targeting, Community Engagement and Branding
4) Survey Results and Analyses
5) Next Steps and Research

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APA citation
Karen W. Farrar. Marketing Ourselves 2008. Web. 5 Jul. 2022 <>
Karen W. Farrar (2008). Marketing Ourselves. Retrieved July 5, 2022, from
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