Building Momentum and Finding Champions for Workplace Literacy in Ontario (2002)

Field Report

This is a field report of a project on workplace literacy in Ontario. This project had four main goals:
1- Conduct a literature review;
2 - Identify the current level of awareness and commitment to workplace/workforce literacy among human resource professionals in Ontario;
3 - Establish a baseline measure to gauge the impact of a social marketing strategy for workplace literacy;
4 - Develop a marketing strategy for workplace literacy in Ontario.

The study focused on four industries: long-term health care institutions, plastics manufacturers, wholesale distributors and cable installers.

This report describes the project goals, project outcomes, literature review and the research conducted. A complete copy of the final report is available on-line at www.on.literacy.ca

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2009-02-09
APA citation
Judith Bond. Building Momentum and Finding Champions for Workplace Literacy in Ontario 2002. Web. 26 Nov. 2020 <http://en.copian.ca/library/research/alphaplus/bmfcwlo/bmfcwlo.pdf>
Judith Bond (2002). Building Momentum and Finding Champions for Workplace Literacy in Ontario. Retrieved November 26, 2020, from http://en.copian.ca/library/research/alphaplus/bmfcwlo/bmfcwlo.pdf
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