This document outlines the Evaluating Outreach Strategies and Events project carried out in the Chatham-Kent, Essex and Lambton counties areas of Ontario during 2002-03. The authors describe how the project evolved from trying to find ways to reach out to potential learners to a pilot implementation strategy that focuses on a targeted outreach model based on word-of-mouth referrals.

The project involved telephone interviews, focus groups, and the preparation of promotional material.

The authors found that single mothers were underrepresented in Literacy and Basic Skills (LBS) programs in the area. They recommend involving current or graduate learners as spokespersons to encourage other potential learners to enrol in programs.