Marketing

Overview of the Food Processing Industry (2005)

Canada’s food processing industry needs to develop a country-wide collaborative initiative in order to address its needs and be competitive in a global economy, say the authors of this report.

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2014-03-24

Effective Marketing and Communications for Community Adult Learning Councils and Volunteer Tutor Adult Literacy (2008)

The goal of this manual is to help instructors, coordinators, and volunteers in Alberta’s adult literacy community make program promotion easier and more effective. It is based on information gathered through a provincial marketing survey, and addresses the need for a cohesive overall approach to increase participation of underrepresented learners.

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Added: 
2013-10-01

Selling Techniques [Video – 7:46] (2008)

This video is one of the resources prepared as part of the Emerit professional training program developed by the Canadian Tourism Human Resource Council (CTHRC).

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2012-10-15

Powerful Partnerships through fundraising, marketing, and public relations (2006)

This manual, published by Laubach Literacy Ontario (LLO), is aimed at grassroots organizations trying to strengthen community support for their work.

The authors have included a detailed guide to raising money, including a discussion of the pros and cons of various fundraising ideas; real-life examples of successful fundraising campaigns; and suggestions for making the best use of volunteers’ time.

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2011-10-25

Building Momentum and Finding Champions for Workplace Literacy in Ontario (2002)

Field Report

This is a field report of a project on workplace literacy in Ontario. This project had four main goals:
1- Conduct a literature review;
2 - Identify the current level of awareness and commitment to workplace/workforce literacy among human resource professionals in Ontario;
3 - Establish a baseline measure to gauge the impact of a social marketing strategy for workplace literacy;

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2009-02-09

Marketing Ourselves (2008)

A resource guide for Ontario's community literacy agencies

This document is a resource guide on marketing strategies intended for Ontario’s community literacy agencies. Community Literacy of Ontario created this guide as part of a project that it had undertaken in response to requests from the field for useful marketing strategies, tools and resources.

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2008-04-29

Consultation on Workplace Literacy (1997)

A Report

This report attempts to capture the debate and discussion that took place on June 11 and 12, 1997 in Ottawa, on workplace literacy. The NLS is working with its partners to create significant projects that will make a difference in the area of workplace literacy. As a first step, they convened a meeting of their partners who have experience in the area of workplace literacy.

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2004-04-05

The National Project on Sharing Resources: (1995)

Developing Models of Collective Fundraising for National Women's and Girls' Organizations

This Executive Summary discusses a project developed to research models, strategies, and structures for collaborative fundraising and resource development within the women's sector.

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2003-10-17

Plain Language: beyond a 'movement' (2002)

Repositioning clear communication in the minds of decision-makers

Plain language has evolved to become a product, or a business, or an industry. This development promises benefits for all: greater access to justice, improved efficiency and effectiveness, and increased respect for the rule of law.

Now that plain language has come of age, we need to see it afresh. How?

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2003-04-30

Creating a 30-second commercial: How to "grab 'm & sell 'm" (2002)

If you attend breakfast meetings, luncheons, trade shows, or social gatherings, you need to have a ready-made answer to the question “What do you do?” For plain language professionals, it's not always easy to come up with a snappy answer. At the end of this interactive workshop, participants could develop a 30-second commercial that clearly described what their company does and how their products or services can benefit customers.

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Added: 
2003-04-30

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