Outreach

This document is based on a half-day workshop presented at Community Literacy of Ontario’s annual general meeting in October 2000. The authors have included seven exercises to help organizations identify their target audience and decide how to reach that audience through mass media.

This fact sheet provides the highlights of an evaluation of the Good Book Bins project, in which bins filled with gently used children’s books are placed in locations where parents and children spend time waiting together.

The evaluation showed that the bins were popular with families. At locations where the bins were available, many families also accessed other literacy information, like program brochures and library schedules.

This document outlines the Evaluating Outreach Strategies and Events project carried out in the Chatham-Kent, Essex and Lambton counties areas of Ontario during 2002-03. The authors describe how the project evolved from trying to find ways to reach out to potential learners to a pilot implementation strategy that focuses on a targeted outreach model based on word-of-mouth referrals.

This document is a resource guide on marketing strategies intended for Ontario’s community literacy agencies. Community Literacy of Ontario created this guide as part of a project that it had undertaken in response to requests from the field for useful marketing strategies, tools and resources.

"Dream Soup and Life Stew" is a literacy resource book created by women involved with the WISH Learning Centre for street women. In this book, the authors share some of the hands-on literacy materials that emerged when they developed a literacy project at a drop-in centre for female sex-trade workers in Vancouver’s Downtown Eastside.

The NWT Literacy Council has created a comprehensive framework of best practices that encourages literacy providers to reflect on their practice and learn from others. The framework has three tools:
1. A self-assessment tool for programs
2. A resource of practical ideas to help support best practices
3. Examples of best practices in action in NWT programs

This document contains some information to guide libraries in alternative ways to engage hard to reach children in their programs. It describes Saint John, New Brunswick's “Storytent Summer Reading Club Outreach” program (2003-2004) and how to implement this type of program in your community.

This document is the final report of The Urban Black Community Learning Network, UBCLN, a technologically focused outreach project aimed primarily at assisting marginalized members of the community. The overall purpose of the project is and has been to advance awareness of technology tools and their application as a strategy for social, economic and learning development.

This document is intended to support the outreach strategies of literacy professionals, who want to inform social agency staff about the issue of literacy and promote adult literacy programs in their region.

The recruitment and retention of adult learners in literacy and upgrading programs remain major challenges. As well, there is little nationally representative information about the experience of people who attempt to access literacy services but are unsuccessful.