Press releases

This document is based on a half-day workshop presented at Community Literacy of Ontario’s annual general meeting in October 2000. The authors have included seven exercises to help organizations identify their target audience and decide how to reach that audience through mass media.

In this brief document, the authors explain how to write a press release that will catch the attention of an editor. They begin by pointing out that while an organization’s work may be very important, a press release must focus on something that will be of interest to the general public now.

This press release from the Movement for Canadian Literacy regarding the 2003 International Adult Literacy and Life Skills Survey (IALLSS) which reveals serious cracks in Canada's literacy foundation with as many as 4 in 10 Canadian adults below the skill level considered necessary to thrive in today's knowledge society.

This document is part of the Community Capacity Building Toolkit developed by the Literacy Coalition of New Brunswick.

For many, working with the media is a mystery. You want your story to be heard, but you are not quite sure how to go about it. Presented here are ideas and tips for working with the media. Included is a list of New Brunswick newspapers and contact information.

This guide is based on the half-day workshop delivered to the participants at the Community Literacy of Ontario Annual General Meeting and Conference. It approaches the topic of recruiting from a cyclical communications model.