Promotional materials

This document outlines the Evaluating Outreach Strategies and Events project carried out in the Chatham-Kent, Essex and Lambton counties areas of Ontario during 2002-03. The authors describe how the project evolved from trying to find ways to reach out to potential learners to a pilot implementation strategy that focuses on a targeted outreach model based on word-of-mouth referrals.

This one-minute promotional video was prepared by Literacy Partners of Manitoba to celebrate International Literacy Day, observed annually on September 8. It features an official from the organization talking about the benefits of reading.

Over an eleven-month period, the Evaluating Outreach Strategies and Events (EOSE) project evolved from the need to better understand how to reach out to potential learners in the Tri-County area to a pilot implementation strategy that involved two spokespeople, two new promotional materials with a focused message and a targeted outreach model based on word-of- mouth referrals.

Traditionally, college academic upgrading programs have not been strong users of the AlphaPlus Centre services.

The Literacy is for Life Fact Sheet series is a series of two-pager highlights on literacy and related topics.

This Fact Sheet highlights Literacy and What You Can Do – “Literacy is everyone's issue! There's something that everyone can do to promote literacy and lifelong learning.”

This guide was prepared by the Ontario Literacy Coalition (OLC), now called Essential Skills Ontario, to support local agencies in planning and conducting community events such as literacy awareness campaigns. It provides the resources needed to successfully engage adult learners, community partners and local media outlets.

This document is the result of a project undertaken by the Antigonish County Adult Learning Association (ACALA) of Nova Scotia. The project was designed to promote adult learning by the sharing of success stories of adult learners.

This is the final report for the ONLC Communications Strategy project, developed to target learners and encourage them to get involved in a Native literacy program. It includes samples of a newspaper ad, radio ad, and a booklet, all designed for this purpose.

Native graphics were used on every page, brightened and full size.

A project guide to organizing, advertising and planning a reading or writing challenge.
The Project Objectives of the Adult Northern Literacy Challenge are :